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#CareerGoals : How To Dress For Interviews!

Hate to drop the bomb, ladies, but turns out the last semester that looked like a climb up to Mount Doom is actually not the toughest. Now you have to nail that job you’ve been prepping for the last couple of years. Your talk, affability and subject knowledge are imperative, but arguably your attire will also play a vital role in dictating the final outcome. First impressions are vital – what you wear creates a perception…

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how to wear tweed Continue reading...

Trend Alert : Vintage Tweed And How To Style It .

What comes to your mind when you think about Tweed. A whiff of old-school, British, countryside, grandpa-esque silhouettes perhaps? You’re right and it’s time to raid your old man’s closet because tweed has emerged as one of the biggest trends of season. Still carrying a hint of vintage allure, modern tweed comes in various cuts and silhouettes and can be styled to make your outfit ultra cool. Thanks to the visual complexity and texture of…

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How to achieve your New Year resolutions. Find out now.

As we close out 2017 and head towards the New Year, one can’t help feel the curtains drawing down on everything that has happened. The best part of any ending is the possibility of a new beginning and that’s what makes New Year’s Day so exciting. It symbolizes a fresh start, a turn of the page in the book of our lives. And we honor it with gusto to make serious changes, we ride the…

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Tips And Tricks To Having Great Style – Everyday!

Style has no real definition and it has nothing to do with fashion trends. Fashion is what you’re offered by designers and influencers all over the world but style is what you choose – what defines you and it’s something that comes from within you. That being said, there are certain wardrobe essentials that will help you build a strapping foundation for your ensemble. Whether your style is edgy or feminine, these essentials are rudimental…

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#MentalHealth: Accepting Depression And The Road To Recovery.

There are many ways people understand the word ‘depression’ and nearly all of them are wrong. Whether it is our social conditioning that has stigmatized this word or our collective fear to not be remotely related to it, either way, we’re not facing the issue so much as avoiding, running and hiding from it. The truth is much more simpler than what we as individuals and as a society perceive it as – that depression…

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The Dark Side Of Social Media And It’s Impact On Mental Health

Studies have shown that social media can be more addictive than cigarettes and alcohol. Well, that isn’t surprising since our phones have become an extension of our bodies, almost like a fifth limb. It lives, eats and sleeps with us. With a device perpetually on our palms and an addiction- in the form of social media- at our fingertips, the two serve as a perfect recipe to become a powerful determinant in our daily lives…

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gingham revival Continue reading...

The Gingham Craze – Everything You Need To Know!

Ladies, take your picnic baskets out because Gingham is trending (not for your table but for you). This summer seems to belong to the humble checks that we often overlook or pay no attention to. The fashion world decided to pick up this utilitarian fabric and revive it and how! You can always count on giants like Oscar de la Renta and Michael Kors to create magic with the ordinary. The trend quickly trickled down…

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behind the brand zara Continue reading...

BEHIND THE BRAND : ZARA

Welcome to our new series called Behind the Brand. We’re digging up companies from around the world and in this edition we unravel Zara. Origin: Zara was founded in 1975 by Amancio Ortega and his ex-wife Rosalía Mera in La Coruna, Spain. But the history of the company goes back much further. It began precisely in the year 1950 when a fourteen year old, Amancio started his first job as an errand boy. He was…

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STYLE QUOTES Continue reading...

Find Out What The Fashion Greats Have To Say About Style.

The philosophy that drives Appycat Street has been about self-expression and empowerment. A rebel yell to remind oneself to be true to one’s uniqueness. To celebrate your individuality, to respect and love those around you. In our quest to make these principles a part of our lifestyle, thoughts, and actions, we’ve learned many a great lessons from the greats. They’ve inspired us to look deeper through these tangible layers into what makes us, us. We’re…

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LONG DISTANCE RUNNING Continue reading...

#AskAppy: How Do I Start Long Distance Running?

Hi Yashi, Thank you for a really interesting question. Both, Aditi and I love running. Just a few years ago, we struggled to complete a lap around the park but with continuous effort, we’ve been able to put over a combined total of 1000 kms on our Nike Running profile while completing competitive races. So, we’re pretty confident that you can do so too. Here’s our top tips for long distance running: Beginning Find your…

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